Meet The Team

The React Team


Our strength is our people; their knowledge and experience, and their dedication towards delivering
the highest levels of customer care.

Nicky Barrell

Managing Director

Jill Spencer

Associate Director

Nicky Barrell

Managing Director

Jill Spencer


Karen Webber

Nicky Dover-Johnston

Rachel Norris

Amy Morgan

Case Studies

Mystery Shopping for Profit at Polarn O. Pyret

Mystery shoppers can directly contribute to better customer service levels resulting in increased sales, says Polarn O. Pyret. The Swedish retailer of babies and children’s clothing uses the services of customer experience specialists React CX to develop and support...

Mystery Shoppers go Undercover at Heathrow Airport

Caterer Eurest Aviation is using ‘mystery shopping’ to monitor and drive service standards within the 22 catering concessions that it operates at Heathrow Airport. The company serves some 76,000 airport and airline staff and contractors and has achieved a 7 per cent...

Surveys give Cineworld Cinemas the Big Picture on Customer Service

‘Mystery shopping’ and on-line surveys for mobile devices – which generate over 400 responses from customers daily – have helped Cineworld Cinemas’ expansion programme, with the number of cinemas increasing to 82 from 71 when the programme started in 2005. Cineworld...

Mystery Diners support Morrisons Supermarket Café Experience

Morrisons supermarkets have commissioned React CX for a series of independent reviews to assess its 399 in-store cafés, to support the standards of customer service which helped it win the 2015 UK Quality Food and Drink Awards. The survey and reporting process has...

Shopping & Leisure Estate ‘Knowledge is Power’

ReactCX designed a mystery shopping CX programme to measure the customer experience against agreed criteria and standards; GAP analysis of CX performance and delivery against targets; and then design of customer service and sales training programmes to promote optimal...