ReactCX sets course for sustainability and growth

We are delighted to be able to let you know that ReactCX has joined forces with Proinsight Research Ltd, one of the most dynamic and fastest growing mystery customer services businesses in the UK.

Together, we will apply our collective expertise in the measurement of customer experience and market research whilst pooling our networks of dedicated mystery shoppers to further enhance our provision and the delivery of an unrivalled client experience.

In terms of service, it is business as usual. Every member of our team will remain in the business and continue to play an active role in the day-to-day management of the business. As an appointed member of the Proinsight Board,  Jill Spencer will also maintain an influence on the  strategic direction of the business, working alongside the other Board members, to drive sustainable growth for the benefit of our clients, our team and our company. 

“This move enables ReactCX to grow beyond its current capabilities, creating a sustainable and progressive future for everyone involved” says Jill Spencer, Director at ReactCX. “Proinsight is an established company whose products, services and markets align perfectly to ours. Together we are stronger and I look forward to realising the growth and development we plan to achieve.”

Nicky Barrell, ReactCX Managing Director, adds: “These are exciting times for both the ReactCX team and the Proinsight team. As businesses with strong ethics and the same key values we are well placed to pool our collective expertise for the benefit of clients and employees alike.”

Proinsight was founded in 2014 by Managing Director, David Hopkins, in response to a market need within the leisure sector for more robust customer insight and experience measurement. Since then, the brand has established a respected presence in several sectors including leisure, hospitality, retail and entertainment, employing a team of 15 and managing a network of more than 40,000 mystery shoppers located throughout the UK. Like ReactCX, Proinsight is an elite member of the Mystery Shopping Professionals Association (MSPA) Europe and Africa.

David Hopkins says: “Our ongoing growth and success can largely be accredited to the expertise, commitment and sheer passion of our team. Everyone is totally dedicated to delivering against the bespoke needs of our clients. Welcoming Jill and the wider React team to join us on our onward journey unlocks growth and development opportunities beyond what would otherwise be possible.”

If you have any questions, regarding the acquisition of ReactCX by Proinsight, please contact us via and if you would like to learn more about Proinsight visit: