The MSPA (Mystery Shopper Professionals Association) has awarded Elite Membership for the sixth consecutive year to React CX, the customer experience specialist. React CX is the only UK provider to have been received this six times consecutively. With over 450 members worldwide, the award by MSPA is to members who actively contribute towards promotion of the association.
The award has particular significance for UK retailers, entertainment venues and other users of mystery shopping services: this is the first time that a service provider in this country has achieved Elite status six times, and provides reassurance to businesses looking for an accredited supplier.
“It has never been more important for retailers to fully and frequently update their understanding of the customer’s experience. This is to identify and measure the ‘stress points’ in the buying process that require extra attention to improve service and support the brand with ever more discerning shoppers,” says Jill Spencer, Associate Director of React CX.
Each aspect of the retail experience must be constantly tested – from entering the store, to selecting goods, asking for help from staff, to paying for and returning items.
Mystery shopping can be organised on a regular, periodic basis or to address specific service concerns, or to support new premises, promotions and changes in shop practices and processes.
Contact us to find out how to improve your customer experience.