“The Economy of Credibility – The link between Trust and Profit”
-During this session, Jill will examine the importance of credibility – to the Mystery Shopping industry as a whole, and at individual business level. She will discuss the issues that we face, and clearly demonstrate that, as members and providers, we all have an important role to play in improving our Credibility Factor. Using case study examples, Jill will prove how it is possible to increase our profitability, by acting credibly, and operating in the capacity of a Trusted Advisor to our clients.